PartyGaming Online Casino Campaign to Hit TV

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PartyGaming has steered its ships into the headwind, with news the other day that the Gibraltar-based online gambling company is to press ahead with their first major advertising campaign for their online casino, PartyCasino.

PartyGaming has heavily marketed their online poker room, PartyPoker, over the last five years, which is one of the reasons PartyPoker is now the largest online poker room in the industry. But, until now, the company’s online casino games at PartyCasino have not been a part of any major advertising campaigns. The PartyGaming marketing department is about to rectify this with a River Belle Casino “strong branding campaign” across Europe and North America in the near future.

PartyGaming Chief executive Mitch Garber said the Department of Justice action against BetonSports would not stop his company from “legally marketing in the US” through a variety of multimedia channels. The PartyCasino marketing campaign will utilize internet, television, radio and newspaper advertisements as well as sponsorship deals to generate brand awareness.

“We’ve had success with PartyCasino even before we’ve pumped up the advertising,” Garber pointed out, revealing that Blackjack was a huge hit for PartyGaming when it was launched last October.

Ed note: There will be sure to be some great promotional offers when the PartyCasino advertising juggernaut comes around – don’t miss out!